Apple’s head of scripted programs bid farewell to Apple

Less than two weeks after Apple TV plus’s debut, one of the streaming services’ top personnel is stepping down from his position.

Kim Rozenfled was the head of scripted programming and unscripted content for Apple TV plus. Although the reason for his sudden departure has not been made public, he has signed a first-look deal with Apple for his production company, Half Full Studios. Moreover, Rozenfled’s LinkedIn page has confirmed his departure, directing that he left Apple this month. Apart from confirming his departure, his LinkedIn page also says that he has a development, producing, and consultant deal with Apple TV plus for scripted and documentary series under his company.

The former Sony heads Zach Van Amburg and Jamie Erlicht, and current Apple TV plus chiefs hired Kim Rozenfeld while building the team from Sony, where he was an executive for a long time. Earlier, Matt Cherniss was overseeing the scripted development for Apple, but following the departure of Rozenfeld, Cherniss will take over the current programming as well.

Following the launch of Apple’s four most marketed shows, the reviews by critics and viewers turned out to be somewhat contradictory. While the shows failed to impress the critics, the shows managed to grab a very high ranking on Rotten Tomatoes.

Apple’s one of the worst critically rated show, The Morning Show, managed to score an audience score of 92 percent, whereas See staring Jason Momoa gained an audience approval of 88 percent.

On such contradictory reviews, the analyst at eMarketer, Eric Haggstrom stated, “Viewers aren’t critics. People will watch these shows, regardless of what critics say. Whether they continue to watch them after a month depends on quality.”

Apple TV plus is dubbed as one of the cheapest streaming services with a subscription worth $4.99 a month. The company is also giving away a free one-year subscription to anyone who purchases an Apple product, new or refurbished. Also, through Apples’s family sharing plan, up to five members can watch Apple TV plus for free.

Apple has certainly gone all out for Apple originals. Spending more than $15 million per episode on The Morning Show and See shows how serious Apple is. And this not it, Apple is teaming up with the Oscar-winning directors such as Alfonso Cuaron to bring out some prestigious films to build their library. Also, a Christmas treat can be expected from Apple. According to the reports, the company is working alongside A-list stars like Will Ferrell and Ryan Reynolds on a Christmas movie with a budget of more than $60 million.

All four Apple originals were renewed for second seasons, but the departure of Rozenfeld signifies some contradictions to Apple’s and Rozenfeld’s ideas. The reason behind Apple and Rozenfeld going in a different direction maybe the negative reviews impacting subscribers sign up for Apple TV.

Apple has yet to respond to the sudden departure of Rozenfeld, and as for the TV shows, although they failed to impress the critics, they are doing pretty good among the viewers.

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