It seems like there is no stopping for TikTok. TikTok, owned by a Chinese based company ByteDance, may soon launch a music streaming service for its users.
ByteDance is rumored to be still in the midst of striking a deal with Sony, Universal, and Warner to obtain the license for their music catalogs. ByteDance is also rumored to launch the music streaming services as early as the start of December. The service initially will be available in countries like Brazil, India, and Indonesia. The app will also be introduced in the U.S but not as early as in other countries.
Although neither the name for the new music streaming service nor the price for the subscription has been confirmed, the subscription cost for the service is expected to be way less than that for Spotify, which is $10 a month. Also, the service will be launched with a twist that will match the concept that TikTok is built around. The app will feature a collection of short videos. The users will be able to search and sync the videos to songs that will be sharable among the community.
There is no doubt that ByteDance will be able to launch such service for its users, but there would be many problems that might hinder TikTok’s new service to achieve popularity.
Even though TikTok has a pretty huge base of users of about one billion, it may be a challenge for TikTok to stand out. As it is a human tendency to be comfortable with something that we have been using for a long time, it might be a bit difficult for TikTok to get its users to switch from their streaming music account to theirs. The lower subscription price and social tie in might help, but it is a rather difficult task to reel in people from their sense of security in familiarity.
The legal troubles that the company is having with the U.S congress might also be a huge setback in the success of the app. TikTok is recently accused of censoring the content at the request of the Chinese government conforming with the government’s strict censorship demands and risking the users’ data. The company refused to testify about their ties with China that had the U.S lawmakers concerned.
Regardless of any accusations, TikTok is going strong by exploring other categories. Recently, ByteDance bought some of the Smartisan ( a Chinese phone company) patents and talents and launched its very first smartphone- Jianguo Pro 3. The smartphone came with a Qualcomm’s Snapdragon 855+ chipset, 12 GB of RAM, 256GB of storage, and four cameras. The phone had a feature that allowed the users to launch the Chinese version of TikTok, Douyin, by just swapping up on the lock screen. The smartphone also allows users to apply filters and effects to a video of any length.
At a price of about $412, the smartphone is a TikTok dedicated device with features solely focused on the company. The company has not released any statement mentioning their new music streaming app.